Services
About Mphasis
DRIVERS
• Emphasis on customer experience
• Importance of speed, disruption, and relevance
• Need to remain competitive in a disruptive economy
CHALLENGES
• Old ways of doing things
• Lack of knowledge sharing across the enterprise
• Growing difference in vision between business and IT
• Fragmentation from a lack of design ecosystem approach
NEED OF THE HOUR: FRONT2BACKTM TRANSFORMATION
• Design thinking at the core to listen and empathize with end users
• Design thinking with rapid prototyping guided by a foundational layer
• Greater speed while ensuring consistency and reinforcing brand value
• Multi-speed experience design process
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DRIVERS
• Fastest-growing customer base (84 million, 40% of the workforce by 2022)
• Digital natives, mobile-centric, and tech-savvy customers
• Need for simple, mobile-led, contextual interactions based on lifestyle
CHALLENGES
• Systems are not designed for millennials
• Silos of data prevent businesses from achieving customer 360 views
• Current engagement is transactional and not experience-centric
• Slow to harness cloud and cognitive solutions
NEED OF THE HOUR: FRONT2BACKTM TRANSFORMATION
• Front2BackTM approach with customer at the core
• Intelligent and simple solutions
• Contextually sensitive, personalized, and meaningful engagement
• Proactive, real-time, omnichannel, and hyper-responsive interactions
• Seamless end-user experience management
DRIVERS
• Customer-centricity and innovative functionality
• Relevant and personalized engagement
• Flexibility and faster response times
• High IT cost pressures
CHALLENGES
• Large on-premise infrastructure and monolithic applications
• High application, data, and system dependencies
• Inadequate ways to de-risk/experiment
• Siloed processes and teams
NEED OF THE HOUR: FRONT2BACKTM TRANSFORMATION
• An end-to-end cloud transformation strategy
• A portfolio-based approach to app modernization
• Front2backTM framework for speed, reusability, and scale that factors in omnichannel engagement and personalization
• An intelligent cloud platform to manage cloud operations
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DRIVERS
• Rise of social media
• Pressure from demanding millennials
• Importance of personalization
• Increased value of real-time engagement
CHALLENGES
• Continuous and evolving changes from business needs
• Siloed approaches inside marketing IT
• Technology debt
• Skill capability gap and cultural change
NEED OF THE HOUR: FRONT2BACKTM TRANSFORMATION
• A high-level roadmap to assess and attain digital marketing maturity
• Bring business, marketing, and IT into the same conversation
• Harness the power of cognitive technology into digital marketing for Front2BackTM transformation
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DRIVERS
• High volume and diverse types of enterprise and customer data
• Proliferation of structured and unstructured data from devices, applications, and channels
• Rapid rise of social networks
• Innovation in sensors and ambient computing for decision making
CHALLENGES
• Lack of an integrated view towards cognitive computing
• Siloed initiatives hamper innovation
• Identification of accurate use cases for NLP and AI
• Discrepancies in data management
NEED OF THE HOUR: FRONT2BACKTM TRANSFORMATION
• Identifying areas where cognitive technology can make a real difference
• Embedding cognitive solutions early and their deep integration into strategy
• Gathering and understanding of people and machine-centric data
• Consolidating, standardizing, virtualizing, and automating infrastructure
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